DQ Blizzards are an iconic summer treat in Canada, but sales cool off in winter. So, we created some Big Red Spoons and turned blizzard season into Blizzard Season.
Awards:
2025 Cannes Lions - Shortlist - Large-scale Media
2025 ADCC - Bronze - Stunt/Event
2025 ADCC - Bronze - Promo Campaign
2025 ADCC - Shortlist - Experiential
2025 NY Festival - Finalist - Exhibitions & Installations
2025 NY Festival - Finalist - Events & Stunts
2025 NY Festival - Finalist - Restaurants & Fast Food
2025 NY Festival - Finalist - Real-Time Response
2025 NY Festival - Finalist - Ambient: Outdoor
2025 NY Festival - Finalist - Ambient: Activation & Engagement
2025 London International Awards - Bronze - Creativity in Media: Use of Ambient Media
2025 London International Awards - Finalist - Creativity in Media: Events & Stunts
2025 Strategy Awards - Bronze - Budget-Savvy Strategy
2025 Applied Arts - 3x Winner
Foodies have big appetites and short attention spans. To convince them to try Dr. Oetker’s new premium pizzas, Suprema, we created an original opera: dramatic, tasteful, and a cut above what you’d expect to find in the frozen aisle. Just like Suprema.
Absolut is always on the lookout for new ways to mix things up—people, flavours, cocktails, nothing is off the menu. When AI art launched, we asked ourselves: what if we turned neighbourhoods into cocktails? The answer was Drink Your Neighbourhood, a hyper local social idea that quickly became a global campaign.
Awards:
2024 Marketing Awards - Silver - Creative Use of Technology/AI
Most travel rewards credit cards focus on the destination, so we focused on the journey. With TD’s First Class Travel card, every tap gets you closer to that vacation feeling.
Starting university is stressful, especially if you spent high school learning in isolation. So, we used their favourite pastime to put YorkU’s newest cohort at ease. York Utopia is a 1:1 scale replica of York U built in Minecraft, complete with quests, easter eggs, and comms that blended the real campus with its blocky counterpart.
Maple Lodge Farms’ audience of families likes social media the way they like their chicken: fresh. We crafted our content with a mix of internet irreverence and relatable parenting moments to satisfy their content cravings.
Chicken proved to be the ideal subject matter for halloween posts, and using Instagram's features to create gamified content (complete with levels of difficulty) was a hit.
Bologna sandwiches are the harbingers of back to school - especially after a year of lockdown. There was only one track that could truly capture the epic joy of back to school bologna.
Fresh and crispy communications, and make it Halal. For our favourite Golden Arch we whipped up juicy content that’s as appetizing as it is engaging.
Objective: Create billboards to announce Air Canada’s 2017 Skytrax win. (Spec)
In November of 2018 we set out to achieve the impossible: an internal newsletter that would live beyond two issues. The Ursa Major: deep internet exploration into slack-worthy topics you never new you wanted to know about.
Let’s chat: cws.mills@gmail.com
