Absolut is always on the lookout for new ways to mix things up—people, flavours, cocktails, nothing is off the menu. When AI art launched, we asked ourselves: what if we turned neighbourhoods into cocktails? The answer was Drink Your Neighbourhood, a hyper local social idea that quickly became a global campaign.
Most travel rewards credit cards focus on the destination, so we focused on the journey. With TD’s First Class Travel card, every tap gets you closer to that vacation feeling.
Starting university is stressful, especially if you spent high school learning in isolation. So, we used their favourite pastime to put YorkU’s newest cohort at ease. York Utopia is a 1:1 scale replica of York U built in Minecraft, complete with quests, easter eggs, and comms that blended the real campus with its blocky counterpart.
Maple Lodge Farms’ audience of families likes social media the way they like their chicken: fresh. We crafted our content with a mix of internet irreverence and relatable parenting moments to satisfy their content cravings.
Chicken proved to be the ideal subject matter for halloween posts, and using Instagram's features to create gamified content (complete with levels of difficulty) was a hit.
Bologna sandwiches are the harbingers of back to school - especially after a year of lockdown. There was only one track that could truly capture the epic joy of back to school bologna.
Fresh and crispy communications, and make it Halal. For our favourite Golden Arch we whipped up juicy content that’s as appetizing as it is engaging.
Objective: Create billboards to announce Air Canada’s 2017 Skytrax win. (Spec)
In November of 2018 we set out to achieve the impossible: an internal newsletter that would live beyond two issues. The Ursa Major: deep internet exploration into slack-worthy topics you never new you wanted to know about.
Let’s chat: cws.mills@gmail.com